Objective: This study aims to design and develop a model for upselling using a behavioral approach based on Prospect theory that can be evaluated and implemented in the context of Internet packages as a case study. Methodology: This study utilizes a development descriptive approach to data collection, focusing on potential consumers of internet packages in Iran. A quantitative research strategy was employed, and cross-sectional data were collected from both predecessor data stored in the database of one of the high-ranked companies selling Internet packages. The data were analyzed using the theory and model obtained in this study. Findings: The literature review and the model were tested on actual data from one of the high-ranked companies selling Internet packages, resulting in modeled indifference curves and customer behavior regarding packages. Using this model, the intersection of the indifference curve and supply line introduces the overwhelming possibility in the next step. Conclusion: The findings of this study suggest that customers are more likely to make a purchase when they feel less uncomfortable about losing money and tend to receive additional services. This is illustrated by the indifference curve at the intersection with the supply line. By analyzing the perceived value of the company's services, this model can help businesses determine the appropriate discount or strategy.

The purpose of this study is to design and validate the repeat purchase Intention model in B2C e-commerce and to examine how the factors of the model influence each other and practical solutions in line with the design and validation of the repeat purchase Intention model in e-commerce. Therefore, according to the mixed approach in the qualitative section, using the method of theme analysis and in-depth interviews with 36 experts (6 experts, 13 brokers and 17 customers), it explained a model for Repurchase Intention in B2C e-commerce. . The results of coding the interviews showed that the Repurchase Intention model in e-commerce includes six main concepts: the realm of technical characteristics (with the categories of information quality, service quality, and system quality), the realm of support systems (with the categories of customer service and logistics support), customer management realm (with the categories of interaction with online sellers, interaction with other web users), organizational realm (with the categories of price, advertising, social functions, product or service, human resource management, market study and analysis, brand ), includes the realm of customer analysis (with the categories of competitor analysis, demographic characteristics, psychological characteristics, perception, behavior) and the realm of environmental analysis (with the category of systemic attitude). Then, in the second step, using the confirmatory factor analysis technique and structural equation modeling among online store customers, the resulting model was validated and tested.

Today, branding and brand management have much interest in the world of marketing. The purpose of this study is to investigate the relationship between brand satisfaction and customer Repurchase Intention. In this regards, two factors that may influence this relationship has been reviewed. These factors are, consumer lifestyle and hedonic values which has the moderating role in this research. The statistical population of this study is composed of consumers of Home appliances industries in Tehran. Based on the Cochran formula 413 individuals have been considered as the statistical sample. For data collection the standard questionnaires were applied. The validity of the final Questionnaire was tested and the needed corrections were done. To test the reliability, the Cronbach was applied and the result is shown that the questionnaire is reliable. The collected data have been analyzed using SPSS 22 and smart pls 2 software. As the results show, brand satisfaction affect Repurchase Intention positively. Moreover lifestyle as a positive effect on the relationship between brand satisfaction and Repurchase Intention. Besides, hedonic value has a weak influence on this relation. . .

Investigating the factors affecting consumer satisfaction and loyalty leads to a deep understanding of consumer behavior that enables marketers to deliver products and services in line with the needs and demands of consumers on the market. The purpose of this study was to investigate the effect of utilitarian and hedonic shoppingvalues on satisfaction, loyalty, brand preference and Intention to Repurchase Customers in malls. The statistical population of this study is customers of the hyperstar shopping center in Shiraz. sampling method is Simple random and sample size is 447 people. The data gathering tool was a questionnaire. Questionnaire is a closed-ended questionnaire based on the Likert scale of 5 and has 28 questions. The validity of the mean of variance was extracted and for determining the reliability of the combined reliability, and for statistical analysis of the structural equation modeling and software Smart PLS has been used. The results of the research show that in the hyperstar shopping center, two variables of utilitarian and hedonic shoppingvalues have a direct effect on customer satisfaction and loyalty. Also, the effect of the customer loyalty on recommendation to others, brand preferences, and the cost of changing suppliers as confirmed by loyalty implications. In addition, the impact of brand preference on Intention to Repurchase Customerswas confirmed.

Brand as the most valuable intangible asset of any companies has an important role in companies’ success and efficient communication with customers because of its excellent benefits. So the creation and maintenance its appropriate situation in customers’ mind in order to effect on their decision making and purchase Intention is one of the companies’ goals and priorities. This research investigates the effect of brand equity and its dimensions based on Aaker’ s model (brand awareness, brand association, perceived quality, and brand loyalty) on perceived value and Repurchase Intention and mediator role of perceived value between 267 life insured in Saman insurance in Tehran. Research data are gathered by questionnaire with Reliability coefficient equal to 0. 95. Exploratory factor analysis and correlation test are done on data by SPSS16 software and LISREL8. 50 software is used to test measurement and structural models. The results show that brand equity has a significant and positive effect on perceived value and Repurchase Intention. Perceived value has significant and positive effect on Repurchase Intention. Brand awareness and brand association do not have a significant effect on perceived value and Repurchase Intention. Perceived quality has a significant and positive effect on Repurchase Intention indirectly by mediatory of perceived value and finally brand loyalty is the only dimension that directly and indirectly by mediatory of perceived value has a significant and positive effect on Repurchase Intention.

Today, businesses have particular attention to customer participation and their responsibility towards firms in order to increase their profits and market share. Because this subject could provide the context for the customer involvement and citizenship behavior, which leads to have customer co creation value behavior, and by creating customer satisfaction and loyalty has affected their brand preference and Repurchase Intention. In fact, the purpose of this research is to investigate the effect of creating customer co creation value behavior on the brand's preferences and the Repurchase Intention. Also we examined the mediating role of brand preference in the relation between customer co creation value behavior and Repurchase Intention. The present study is practical in terms of purpose and descriptive in terms of data collection. The statistical population is the customers of various clothing brands in the Instagram social network. 239 questionnaires were gathered by convenient sampling method. We use structural equation modeling to analyze data. The results of this research show that customer value co creation behavior has a positive and significant effect on brand preference. The positive and significant effect of the brand equity on brand preference has been proven. Also brand preference mediated the relation between customer value co creation behavior and Repurchase Intention.

In the new age, a plethora of products and services can be acquired online. In In the modern era, a plethora of products and services can be acquired online. In this context, customers’ decisions as how to buy are affected by several different factors. Following a purchase, the company must take appropriate measures to improve customers’ loyalty so that their Repurchase Intention can be enhanced. The objective of this paper is to investigate the impact of electronic service quality and electronic improvement on customers’ loyalty and Repurchase Intentions in the context of online shopping. The statistical population of the research includes the customers of several selected online stores in Iran with a random sample drawn from the population. The results of the research indicate that information security and website performance affect electronic service quality while accountability, compensation, and communication influence electronic improvement. Furthermore, electronic service quality and electronic improvement, in turn, affect customers’ loyalty and online Repurchase Intention. Finally, electronic loyalty is found to have a significant impact on online Repurchase Intention.

This research is applied based on purpose and correlation in nature and has been done by survey method. The statistical population of the study was the customers of sports stores in Semnan province. The statistical sample size was 251 people and was available. Data collection tools were social media marketing questionnaires Mehrabi & et al, (2014), customer equity Hamidizade & et al, (2015) and Repurchase Intention Dorwasola, (2004) and Rajetgera, (2011). The face and content validity of the questionnaire was confirmed by experts. The reliability of the questionnaires was estimated to be 0. 89, 0. 84 and 0. 84 using Cronbach's alpha test, respectively. The results showed that social media marketing activities have a positive and significant effect on customer equity and Repurchase Intention; Customer equity has a positive and significant effect on purchase Intention and social media marketing activities indirectly have a positive and significant effect on Repurchase Intention through customer equity. Therefore, it can be said that social networks provide an opportunity to promote the store and the products of the stores.